New Study Shows Rotten Tomatoes Scores Don't Affect Box Office

Well, that’s kinda awkward timing. On Thursday of last week, the New York Times published an article titled “Attacked by Rotten Tomatoes,” an in-depth look at the popular review aggregation site and the role it may have played in this summer’s disappointing box office numbers. The article ends with a prolonged examination of the various ways that studios are trying to “battle Rotten Tomatoes on multiple fronts,” seemingly accepting the idea that Rotten Tomatoes has been bad for the m...